Here at The Hype Dad Project, social media management is absolutely mission-critical. Our Mission reads, “We believe the American dad is under siege. Our mission is to create a network of resources that provide emotional, mental, financial, and tactical support for the brotherhood of American dads.”

Can you imagine the impact social media can have in accomplishing our Mission? To accomplish this, we must have an active and engaging social media presence.

We envision our “Mission Essential” Social Media Manager to create the following:

1. Post Consistency

Left to our own devices, we are not consistent enough to build the brand and make the difference we want to make. We are busy running the company, being dads, and chasing shiny objects (definitely in Eric’s case). 

In addition to content creation, you will be responsible for creating the necessary project management framework such as a structured content calendar, coordinating content creation sessions, and media shoots. Our Dads need fresh content on a regular basis in order to be reminded that we are here for them and that they matter.

2. Base Engagement

Keep an eagle eye and closely monitor the accounts. It is vital to keep track of what our base needs and our social engagement. If a dad reaches out, you respond. We operate with a sense of urgency at the HDP. One of the last things you want to do is miss an SOS from our base and end up making them feel ignored by our squad.

3. Content Research

We understand how time-consuming it can be to search relevant articles and information to share on our company profiles. It’s crucial to find fresh, interesting, and meaningful content that resonates with dads and sparks engagement. But heads up, we will touch nerves: we will wade into areas and topics where others wouldn't dare: we will get intimate and talk real at HDP. Our base is counting on us to have the guts.

We can’t stress enough how important it is to make sure the content we create and post is engaging for our audience. Not only should posts be interesting, but we expect them to go viral on almost every post. Our goal is 1m views within five posts.  

Sounds big? It is. In fact, we are so all in that we hired Brendan Kane and his company HookPoint to be our strategist and creative director. If you don’t know of him (we didn't because we don't know social media), he is the master at going viral. His crew can't wait to get their hands on our mission and teach us the top three formats they think will launch us to web omnipotence. We will organically grow our reach to a level envied by most companies. Our cause will be “known, liked, and trusted” by many. You will run point and execute their strategy, and together we will create the greatest generation of American dads.

4. Post Analysis

Utilize reporting tools and do a full analysis (with the help of the HookPoint crew) of what posts garnered the most engagement, the demographics of the post engagement, what days and times work best, and the amount of clicks on your post links. Use that analysis for future content strategy.

Key Responsibilities:

• Project management. We need you to initiate, plan, execute, monitor, and control the process.
• Be creative. Yup. Create and implement our social media campaigns.
• Coordinate with, well, all of us
• Quickly identify with the target audience, dads
• Build brand awareness with a strong presence and solid sense of who we are.
• Plan social media content. Imagine that, but we had to say it. 
• Manage all of our social media accounts, even if Eric has never heard of them.
• Monitor quickly changing social media trends.
• Respond to audience interactions with a sense of urgency. 
• Manage partnerships with other movements intent on helping dads
• Years of experience? One to 100. What is more important is that you are dedicated to your craft.
• Strong verbal and written communication skills. You have to make up for Eric’s dyslexia. 
• Great analytical skills. We don’t know what this means, but it's in every job description, so we put it in ours too.
• Excellent time management skills. It can get crazy! We need you to be the one who keeps us on track.
• Knowledgeable with the social media platforms (Facebook, TikTok, Instagram, etc.)

Can you tell we are serious? I hope so because we are. We wanted to hire you yesterday!

If you’re entry-level, this is an opportunity of a lifetime. If you're a seasoned vet but want to help a Mighty Mission succeed? Reach out to us, and we will talk soon! 

Apply today!

Send your resume to eric@hypedad.com.